David Hansen

Associate Professor of Business
B.A., San Diego State University; M.B.A., University of California
Ph.D., Duke University

The influence of positive affect on consideration set formation in memory-based choice
Barone, M. J., Fedorikhin, A. & Hansen, D. E., Mar 1 2017, In: Marketing Letters. 28, 1, p. 59-69 11 p.
Research output: Contribution to journal › Article › peer-review
Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes
Hansen, D. E., Aug 2003, In: Journal of Marketing Education. 25, 2, p. 108-117 10 p.
Research output: Contribution to journal › Article › peer-review

Open Access
The effects of statistical training on choice heuristics in choice under uncertainty
Hansen, D. E. & Helgeson, J. G., 1996, In: Journal of Behavioral Decision Making. 9, 1, p. 41-57 17 p.
Research output: Contribution to journal › Article › peer-review
Combining self-explicated priors with conjoint data using Bayesian regression
Hansen, D. E. & Wittink, D. R., Jan 1995, In: Marketing Letters. 6, 1, p. 63-71 9 p.
Research output: Contribution to journal › Article › peer-review
Does Hospital Satisfaction Affect Life Satisfaction?
Sirgy, M. J., Hansen, D. E. & Littlefield, J. E., Dec 1994, In: Journal of Macromarketing. 14, 2, p. 36-46 11 p.
Research output: Contribution to journal › Article › peer-review

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