Combining self-explicated priors with conjoint data using Bayesian regression

David E. Hansen; Dick R. Wittink

doi:10.1007/BF00994041

Combining self-explicated priors with conjoint data using Bayesian regression

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	63-71
Number of pages	9
Journal	Marketing Letters
Volume	6
Issue number	1
DOIs	https://doi.org/10.1007/BF00994041
State	Published - Jan 1995
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Bayesian regression
conjoint

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10.1007/BF00994041

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title = "Combining self-explicated priors with conjoint data using Bayesian regression",

keywords = "Bayesian regression, conjoint",

author = "Hansen, {David E.} and Wittink, {Dick R.}",

year = "1995",

month = jan,

doi = "10.1007/BF00994041",

language = "English",

volume = "6",

pages = "63--71",

journal = "Marketing Letters",

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number = "1",

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T1 - Combining self-explicated priors with conjoint data using Bayesian regression

AU - Hansen, David E.

AU - Wittink, Dick R.

PY - 1995/1

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KW - conjoint

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M3 - Article

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VL - 6

SP - 63

EP - 71

JO - Marketing Letters

JF - Marketing Letters

IS - 1

ER -

Combining self-explicated priors with conjoint data using Bayesian regression

ASJC Scopus Subject Areas

Keywords

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Cite this