Combining self-explicated priors with conjoint data using Bayesian regression

David E. Hansen; Dick R. Wittink

doi:10.1007/BF00994041

Combining self-explicated priors with conjoint data using Bayesian regression

David E. Hansen
, Dick R. Wittink

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	63-71
Number of pages	9
Journal	Marketing Letters
Volume	6
Issue number	1
DOIs	https://doi.org/10.1007/BF00994041
State	Published - Jan 1995
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Bayesian regression
conjoint

Access to Document

10.1007/BF00994041

Cite this

@article{83b5009bc81846bf92ec7309e2ecf382,

title = "Combining self-explicated priors with conjoint data using Bayesian regression",

keywords = "Bayesian regression, conjoint",

author = "Hansen, \{David E.\} and Wittink, \{Dick R.\}",

year = "1995",

month = jan,

doi = "10.1007/BF00994041",

language = "English",

volume = "6",

pages = "63--71",

journal = "Marketing Letters",

issn = "0923-0645",

number = "1",

}

TY - JOUR

T1 - Combining self-explicated priors with conjoint data using Bayesian regression

AU - Hansen, David E.

AU - Wittink, Dick R.

PY - 1995/1

Y1 - 1995/1

KW - Bayesian regression

KW - conjoint

UR - https://www.scopus.com/pages/publications/0005612360

UR - https://www.scopus.com/pages/publications/0005612360#tab=citedBy

U2 - 10.1007/BF00994041

DO - 10.1007/BF00994041

M3 - Article

AN - SCOPUS:0005612360

SN - 0923-0645

VL - 6

SP - 63

EP - 71

JO - Marketing Letters

JF - Marketing Letters

IS - 1

ER -

Combining self-explicated priors with conjoint data using Bayesian regression

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this