Original language | English |
---|---|
Pages (from-to) | 36-46 |
Number of pages | 11 |
Journal | Journal of Macromarketing |
Volume | 14 |
Issue number | 2 |
DOIs | |
State | Published - Dec 1994 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
M. Joseph Sirgy, David E. Hansen, James E. Littlefield
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 36-46 |
Number of pages | 11 |
Journal | Journal of Macromarketing |
Volume | 14 |
Issue number | 2 |
DOIs | |
State | Published - Dec 1994 |
Externally published | Yes |