Improving the quality of online presence through interactivity

Kuanchin Chen; David C. Yen

doi:10.1016/j.im.2004.01.005

Improving the quality of online presence through interactivity

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	217-226
Number of pages	10
Journal	Information and Management
Volume	42
Issue number	1
DOIs	https://doi.org/10.1016/j.im.2004.01.005
State	Published - Dec 2004
Externally published	Yes

ASJC Scopus Subject Areas

Management Information Systems
Information Systems
Information Systems and Management

Keywords

Interactivity
Playfulness
Reciprocal communication
Web design quality
World Wide Web (WWW)

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10.1016/j.im.2004.01.005

Cite this

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title = "Improving the quality of online presence through interactivity",

keywords = "Interactivity, Playfulness, Reciprocal communication, Web design quality, World Wide Web (WWW)",

author = "Kuanchin Chen and Yen, {David C.}",

year = "2004",

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volume = "42",

pages = "217--226",

journal = "Information and Management",

issn = "0378-7206",

number = "1",

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AU - Chen, Kuanchin

AU - Yen, David C.

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KW - Playfulness

KW - Reciprocal communication

KW - Web design quality

KW - World Wide Web (WWW)

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VL - 42

SP - 217

EP - 226

JO - Information and Management

JF - Information and Management

IS - 1

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Improving the quality of online presence through interactivity

ASJC Scopus Subject Areas

Keywords

Access to Document

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