@article{c0a6e4d29b3b4b93ae8778fe5d327376,
title = "Making customer relationship management work: Evidence from the banking industry in Taiwan",
keywords = "80/20 Law, Customer relationship management, Customer value, RFM model",
author = "Lin, \{Nan Hong\} and Tseng, \{Wen Chun\} and Hung, \{Yu Chung\} and Yen, \{David C.\}",
year = "2009",
doi = "10.1080/02642060701846788",
language = "English",
volume = "29",
pages = "1183--1197",
journal = "Service Industries Journal",
issn = "0264-2069",
number = "9",
}