@inbook{2e1d00b1801346c58bd59e69f73002fe,
title = "Self-Concept Motivation as Mediator Between Self-Image Congruence and Attitude/Intention",
keywords = "Concept Motivation, Congruence Model, Consumer Behavior Literature, Mediation Hypothesis, Product Image",
author = "Sirgy, {M. Joseph} and Johar, {J. S.} and Claiborne, {C. B.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13248-8_82",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "402--406",
booktitle = "Developments in Marketing Science",
}