Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

C. B. Claiborne; M. Joseph Sirgy

doi:10.1007/978-3-319-13254-9_1

Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

C. B. Claiborne
, M. Joseph Sirgy

Virginia Polytechnic Institute and State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	1-7
Number of pages	7
DOIs	https://doi.org/10.1007/978-3-319-13254-9_1
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Consumer Behavior
Product Image
Purchase Intention
Social Approval
Store Loyalty

Access to Document

10.1007/978-3-319-13254-9_1

Cite this

Claiborne, C. B., & Sirgy, M. J. (2015). Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 1-7). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_1

Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research. / Claiborne, C. B.; Sirgy, M. Joseph.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 1-7 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Claiborne, CB & Sirgy, MJ 2015, Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 1-7. https://doi.org/10.1007/978-3-319-13254-9_1

Claiborne CB, Sirgy MJ. Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 1-7. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13254-9_1

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Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this