The atmospheric factors of online storefront environment design: An empirical experiment in Taiwan

Chin Shan Wu, Fei Fei Cheng, David C. Yen

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)493-498
Number of pages6
JournalInformation and Management
Volume45
Issue number7
DOIs
StatePublished - Nov 2008
Externally publishedYes

ASJC Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

Keywords

  • Approach-avoidance behavior
  • Atmospheric factors
  • E-commerce
  • Experiment
  • Online storefront

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