@article{5e84f1047fd24f278cea0c41b7f39743,
title = "The influence of positive affect on consideration set formation in memory-based choice",
keywords = "Atypical brands, Consideration sets, Memory-based choice, Positive affect",
author = "Barone, {Michael J.} and Alexander Fedorikhin and Hansen, {David E.}",
note = "Publisher Copyright: {\textcopyright} 2015, Springer Science+Business Media New York.",
year = "2017",
month = mar,
day = "1",
doi = "10.1007/s11002-015-9395-5",
language = "English",
volume = "28",
pages = "59--69",
journal = "Marketing Letters",
issn = "0923-0645",
number = "1",
}