The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes

Delonia Minor-Cooley; Rochelle Parks-Yancy

doi:10.1080/15332861.2020.1777028

The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes

Delonia Minor-Cooley, Rochelle Parks-Yancy

Texas Southern University

Texas Southern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	241-261
Number of pages	21
Journal	Journal of Internet Commerce
Volume	19
Issue number	3
DOIs	https://doi.org/10.1080/15332861.2020.1777028
State	Published - Jul 2 2020

ASJC Scopus Subject Areas

Human-Computer Interaction
Management of Technology and Innovation

Keywords

Employers
job seekers
personal branding
social media

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10.1080/15332861.2020.1777028

Cite this

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title = "The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes",

keywords = "Employers, job seekers, personal branding, social media",

author = "Delonia Minor-Cooley and Rochelle Parks-Yancy",

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The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes

ASJC Scopus Subject Areas

Keywords

Access to Document

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