Using the CATE model to help SMEs expand to global e-commerce markets

Chen W. Ferguson, David C. Yen

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)96-117
Number of pages22
JournalInternational Journal of Management and Enterprise Development
Volume4
Issue number1
DOIs
StatePublished - 2007
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Management Science and Operations Research

Keywords

  • B2B
  • B2C
  • E-business
  • E-commerce
  • M-commerce

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