Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes

David E. Hansen

doi:10.1177/0273475303254002

Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes

David E. Hansen

Texas Southern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	108-117
Number of pages	10
Journal	Journal of Marketing Education
Volume	25
Issue number	2
DOIs	https://doi.org/10.1177/0273475303254002
State	Published - Aug 2003

ASJC Scopus Subject Areas

Education
Marketing

Keywords

active learning
memory
outlining
principles of marketing
teaching methods

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10.1177/0273475303254002

Cite this

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Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes

ASJC Scopus Subject Areas

Keywords

Access to Document

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